August 4, 2023
Kris: Don’t think you offer a transformation for your clients? Think again in this episode. We have 20 ways you transform your client’s business as a designer, you’re listening to Design and Prosper, episode 86.
[Intro Music]
Hey, everybody.
Don: Okay. So you don’t think you offer a transformation to your clients? Is that you? Yeah. Are you thinking that out there? Well, honestly, think again.
Kris: Mm-hmm. Yep. We talk a lot about transformation on this podcast, and it is a bit of a buzzword, really, but it is so, so important. It’s a buzzword for a reason. Right?
Don: Yeah, that’s right. We’re not opposed to buzzword ps. Yeah, yeah.
Kris: But it’s so important to understand the transformation that you offer to your clients. We are not saying that you actually have to do anything new here. This is what you’re already doing. Yes. As a designer.
Don: mic drop. Yes. Honestly that’s what we want to land from this podcast. Yeah. We just need to frame it in the right way and use that in your messaging. Yeah, yeah,
Kris: yeah. Use it. Use it. That’s the thing. So we want you to get your pen and paper ready because this episode is a juicy one. We’ve got 20 transformation examples for you that you can use with your own voice, your own language, and your all your communications.
So you know, be sure to adapt what we say to your own brand voice, your tone and personality.
Don: that’s it. There’s gold. There’s gold people in this podcast. So if you are, if you take us for a walk with you, if you’re one of those beautiful designers that let us know that we’re always on your walk, you’ll need to go back and, and take a, a note because this is, this is one of those needle moving podcasts.
We’ve got so much gold in here that we want to share with you, so let’s get into it. First up, let’s look at what your clients are worried about. So what we want to do, first of all, is look at what their concerns are, what their pain points are, and then we’re going to talk about ways we can address it.
Kris: So why do we look at their worries? So you might be thinking, that’s odd. Why? Why are we focusing on worries and you know, their problems and all that sort of thing. But we need to do this to understand how we can make their lives and their businesses better.
Don: Mm-hmm. Well, a worry is a need, right? Yeah. Yeah. They have needs. We need to know what those needs are, so,
Kris: yeah. So this is the transformation we’re talking about. We’re taking them from point A, being worried, having a problem to point B where their life and business is so much better. That’s the transformation
Don: After you have done the work. Exactly.
So what is that transformation? So before we dive into some possible transformations that you may already be offering your clients, but you’re not talking about it yet. So we’ll get to that. Let’s have a look at the worries that they might be facing. So, and remember you want. To know what these worries are.
It’s good when you can identify these worries. As soon as you can identify the worries, you’ll know how to help. So we’re wanting to eke them out. We’re wanting to really dive deep and work them out. Work out how can I help this client?
Kris: Yeah. So we’re going to be looking at what is hard about their life. If they don’t use a designer. If they don’t use you
Don: That’s right. So what is it costing your client not to use you? What’s the cost? There’s a cost involved there. Yeah.
Kris: Yep. And what is the investment in you going to save them?
Don: Yeah. What is the ROI, which is return on investment. Yeah, yeah.
Kris: So things so worries can be things like they’re really stressed out.
They’re trying to do diy their brands, and that’s they’re, and by DIYing their brands, they’re getting really crappy results and they’re looking awful and they feel bad about that and it’s wasting valuable time.
It’s taking them away from important work, like important CEO work.
Don: Yep.
Kris: Yeah. That’s especially true of small business owners. Yeah. Um, they’re wasting their resources within their business
Don: they think that they are saving time and money, and in actual fact, it’s the opposite thing that’s happening. They think, oh, I can’t afford to invest in a designer.
I’ll have to do it myself. But when they really look at the wasted valuable time and wasted internal resources, they re that’s really highlighted that there is a cost by not employing you.
Kris: Yeah.
Don: Another one. They feel embarrassed about their image. This is, this is happens a lot. It’s not in alignment with who they are or it’s not in alignment with the quality of the product or services.
So they may have started off with something, they may have done the diy, now they’ve got a bit of momentum and. They’ve still got that D I Y image and they’re so embarrassed by it, or they don’t have a brand at all, and they’re so embarrassed by it.
Kris: Yeah. And you know what happens when people are embarrassed about their brand and their image? They don’t show up. They want to become invisible. And that impacts their business. It impacts their business growth and their reach.
Don: Absolutely.
Kris: So another worry is that they are dealing with the impact of clients new or existing clients being confused or annoyed because their branding and their messaging isn’t clear, or the user experience isn’t there.
Don: Yeah. absolutely. Another one, because their branding is not up to scratch, they’re only attracting a mediocre team. So this is an internal problem, which is stagnating business growth and damaging their customer service. So, you know, when you look dodgy, you don’t really attract the best of the best when it comes to staff and team members.
Kris: Yeah. Don’t underestimate the impact that a mediocre team will have on a business.
Don: Oh yeah.
Kris: So another one is, um, Another worry, and this is actually a really big problem, is without intentional strategic branding, they are actually looking at potential business failure. Like it’s that
Don: it’s that serious really. Like that is an underlying underscore. That’s what’s down the barrel. If they don’t correct this.
Kris: yeah, yeah. If they don’t have good branding, good design, it can have that impact. Yeah. That’s huge.
Don: It’s huge. Huge. So flip side of that, the transformation that you will offer to, to correct these problems. Huge, huge transformation, which we’ll get into in a little bit. Before we do, we wanted to, we want you to think about tapping into their deep desires with this.
So there were some problems that we’ve just unpacked, but what did they want? What do your clients actually want? They want to succeed in business. They want to grow their audience.
They want to have a brand that truly represents them with integrity. To reach more people and make a bigger impact, to be profitable and make good money.
Yeah. That’s generally in a nutshell, what our beautiful clients want.
Kris: Yes. All right. They’re big things, right? They’re deep, deep desires. So with all that said, we’re going to get into the transformations now.
Don: And fun
Kris: yeah. This is the client’s return on investment of working with you. So, Think about how you can incorporate these examples that we’re going to share with you into your messaging. Yeah. You could use them for social media posts, example, you could do like an individual post on one of these ideas, and you have our full permission
Don: Please do. We would love it. We would love to see
Kris: We would, yeah. Yeah. So let’s get into them. There’s 20, so pen and paper ready?
Don: Just make sure that you adapt these, like Kris said at the beginning of the potty, make sure you adapt these to your own voice and tone.
So, but the ideas, take them away. We want you to, we, we really believe that this will make a big impact for how you speak to your audience.
Kris: Yeah. And if you don’t know the first thing about. Your tone, your personality, your messaging and all that sort of thing. You need the academy because we cover it in lots of detail.
Don: Yes. Come join us in the academy. We’d love to have you there. Yeah. All right,
Kris: Alright. Number one, confidence and empowerment. They are not in embarrassed anymore. Their brand is in integrity with their business. We, so we’re tapping into the psychology of people wanting to feel important and it’s absolutely within your ability to make them feel important through the work that you do.
Don: Absolutely underline that. This is your secret source. This is your power. Yeah, I can solve this problem. I can give you confidence and empowerment. Imagine saying that to a client. I’ll design your logo brochure brand. I will give you confidence and empowerment. See how that’s a different message straight away?
Yes. I’m getting a brand, yes, I’m getting this particular thing, but what I’m getting is that deep desire.
Kris: And you could have a bit of fun with this too. Um, you could say something like, you don’t have to be embarrassed
Don: Yeah,
Kris: I’ve got you.
Don: Mm-hmm. Be beautiful. Whatever your brand messaging, voice and tone is. Play with this. Yeah. Right. Number two, a sense of relief. Their brand is taken care of. They have an amazing foundation for their business now. Yeah. And that’s a relief, right?
Kris: Yeah. Yeah. It’s all taken care of. Yeah. Lovely. Gotcha. Yeah, it’s not taking up all that valuable brain space. Yeah. And all that time for them anymore because it’s humming along. It’s being looked after by you. You are their brand ambassador. You are the brand manager. You know, it’s, it’s really wonderful.
Don: That’s how we felt when we handed over our books to a bookkeeper. Yeah. Loved it. Relief. Yeah.
Kris: Done properly
Don: Properly being done with, with integrity, it’s being done in a way it should be done. And that’s what you can offer your clients as well.
Kris: So number three, a renewed enthusiasm for their business.
Don: Oh, this is a nice one, isn’t it?
Kris: Because having a new brand, working with a designer, it provides a new focus and it can be like this breath of fresh air.
Don: Yeah, absolutely. and it can ignite ideas for future marketing, future promotion, all of this extra work that could come your way because they have this renewed enthusiasm for their business. Yeah.
So it might start out with one project, but then it could turn into a very beautiful, profitable, long-term relationship for both of you.
Kris: Yeah. You know what happens when a business owner has a renewed enthusiasm for their business? Cause they’re like, look at me, look at my branding and look at my website. Well, that It inspires new ideas for them.
And of course they need help to bring the visual aspect of that to life. And that’s, that’s your job.
Don: absolutely. The next one, number four, invigorated re-motivated teams and increased staff morale.
They become brand ambassadors. Your people in inside your business as a client become brand ambassadors.
How exciting is that to be talking about with a potential client? Yeah, you can offer this. You can offer that level of re-engagement from a team with a beautiful brand.
Kris: Yeah.
Don: Yeah. They’ll embrace it. Yeah.
Kris: Yeah. If the team is tired and a bit stale. Nothing like some new design to just reinvigorate. And we saw this so many times and it was something that wasn’t talked about very often we’d see a new brand, like a business had done a rebrand, and all of a sudden their business grows because everybody.
Inside is more proud and more excited and, um, wanting Yeah. They own it. Yeah. Yeah. And don’t, don’t underestimate the power of that. And you can talk about it, speak to this with potential clients, use it in your marketing because it is important in business growth for a team to be on board.
Don: And coming back to one of the pain points we talked about earlier, mediocre branding. CRE attracts a mediocre team. When you have a really gorgeous, intentional, successful brand, you will attract really intentional. Wanting to be successful team. They’ll want a piece of that. They’ll be excited to work with somebody who is being perceived as a leader in their industry. So it will, you’ll be attracting the best people, the best team.
Kris: So true because when we have created beautiful brands for our clients and um, they might have a join our team, um, section on their website and they get so many people reaching out to them, I want work with you, I want to work with you. And we’ve actually had that feedback from the business owner.
They always say, I love your website, I want to work with you.
Don: that’s right. We’ve done that ourselves, haven’t we, Kris? We look at, look at websites and we’ll go, oh gosh, that’s gorgeous. I want to work there. I want to work with those people.
I’m sure you know, it’s, it’s a subconscious thing because as soon as you see a business ticking all of the right boxes, being incredibly intentional and elevated with their design process, you want a piece of that, you know, and it’s, yeah. So don’t underestimate the power of, uh, the work that you do, attracting the right team and how that then leads to growth and profitability for your client.
So it’s a good one.
Kris: So number five is customer trust and loyalty. Mm-hmm. Because if a brand is consistent, you’re going to be more likely to have, um, an audience that believes in you, that trusts you, that knows you’re reliable and stable. If the customers love the branding and the design, there’s an increased sense of loyalty to the brand as well, because they’re identifying with it.
Don: Yeah, that’s right. This number five is one of the most powerful conversations that Kris and I have had with our clients, our long-term clients, keeping them on the path of their beautiful brand.
Once we create a brand for them. This is the conversation that we have a lot, maintaining a beautiful brand and having it consistent at all times. Make sure that you maintain that trust and keeps the momentum going with that loyalty. It’s an incredibly important conversation to have, and a lot of clients don’t understand it.
They don’t understand that, okay, I’m doing this particular approach perhaps on my website, I’ve got a different approach on my socials. Then I’ve got a different approach when you walk into my bricks and mortar business or, and what, uh, Beautiful discerning designer can offer as a transformation is let’s pull all of those things together.
Let’s create consistency so that we can elevate that trust and that loyalty so that, that your clients have that same sense of your business no matter what touch point they’re being exposed to. It’s a massive transformation.
Kris: Yeah. Oh gosh. Nothing like inconsistent branding to a road trust. Exactly. Yeah. And, and your potential clients need to know this, so you can talk about this.
Don: It’s a transformation. It’s a massive transformation.
Kris: Number six. I can’t believe we’re only at number six.
Don: Let’s go number six.
Kris: Number six is better customer experience and satisfaction. So designers help to break down complex ideas, right into simple, efficient clear messages.
This is what we pride ourselves on, right? As being graphic designers. We take complex subjects and we turn them into streamlined, easily digestible. Visual messages. So if you think wayfinding signage website design, where the user experience is really seamless and easy, that’s going to have a really positive impact on the business.
Don: one hundred percent. Yeah. Yeah. And imagine if the opposite was true, if it was super frustrating or complicated, which is which experience is going to help the business grow. Right. Yeah. So there’s the transformation
Kris: It’s just going to make for the happy customers.
Don: Exactly. Yeah. 100%.
Kris: Yeah. okay, number seven is more referrals. Because Businesses that have really great branding have all these other things that we mentioned earlier, which is like increased staff morale, better customer service, better user experience, all that sort of thing.
So customers are going to be happier. And what do customers do when they’re happy is they talk about it and so they get more referrals, right?
Don: That’s right. And don’t forget that when we make a referral, there’s a bit of ego that comes into play. I’m referring this particular business now. I’m not going to refer a business that I think has got a complete mismatch going on.
I want to be perceived as being discerning. So when businesses have a really cohesive brand or a really cohesive approach to all of their marketing material, then I can confidently refer them because it’s a reflection on me, right? I want to be perceived as being very discerning. So you’ll get more and more referrals as soon as you level up your brand, your presence, your signage, the whole experience in store, the whole website experience. You’ll get more people being confident enough to refer you. Yes. Because it’s a reflection on them, right? Yeah.
Kris: Exactly.
Don: Okay. Number eight, increased status within the business world. You’ll have people, your peers, and your competitors going look at what they’re doing. Which leads to increased credibility and respect with customers and the general business community. You know, you’ll be impressing everyone.
Kris: Yeah. It’s good for the ego.
Don: Yeah. It’s really good for the ego.
Kris: Playing to the ego. And you know, that increased status within the business world can have an interesting impact with things that you might not expect. Like a business with increased credibility and respect might be more likely to get a business loan from a bank. So the branding is all wrapped up in that cause this person comes in with this amazing brand and they just look like they know what they’re doing because their design is so amazing.
Don: And they’ve invested. They’ve invested, they’ve invested, and they understand the importance of branding and that will not be lost on people like business loan managers. The other thing that could happen with this increased status is that you get nominated for business awards.
Kris: Yep.
Don: The other thing is that you, your business might be approached to speak at certain business functions and events, and you, you could be mentoring other people based on the fact that you are, you have it all together.
Kris: Yeah. This transformation of looking, you know, like you’re a high end kind of business can also have other businesses approaching them to collaborate, to work with them, to use their services. Increased status is a big thing.
Don: It’s a big thing. So talk about that transformation peeps, because that is a really beautiful one, and it’s really beautiful if your client and target audience is geographical for you. So you are able to actually get into that environment and talk about the benefits of this increased status within the business world, within a community for, for example, That’s priceless, honestly. So, yeah, talk about that one. It’s a goodie.
Kris: Yeah. Number nine is upgrading their brand. May mean they can increase their prices.
Don: Yes, please. Winning. Winning.
Kris: Winning ultimate return on investment there. Yeah. They can make more money.
Don: They can make more money. Bottom line. And do you know what?
Kris and I love to say what I can do for you, a transformation I can do for you is I can allow you the opportunity to make more money. Because it’s true. When you have a beautiful brand, beautiful functioning business, you can ask for more money, you can charge more. Yes.
Kris: Yes. And just on that, you might think, oh, I don’t feel comfortable saying that because I don’t have the evidence of past clients where that’s happened yet, because I might be just starting out.
Or Donna and I have that experience where we have seen it. Yes, we’ve seen our clients businesses grow and we’ve seen them, you know, actually make more money. And with that being said, you can lean on other studies.
Don: Great advice, Kris. Yeah.
Kris: So we’ve spoken about that on other podcasts where you can tap into research studies and you can reference them. You can quote them if they say, how are you going to make me more money? And then you can say, well, this is what the research says when businesses invest in graphic design,
Don: Here it is. Here it is, there are, there are oodles of reports out there and research papers written on that. So get your hands on those. Um, do your research. Do your due diligence. Whatever claims you are making for transformation for your clients, make sure you do your homework research that have, have access to that type of information that you feel really comfortable with sharing. And go for it because it’s legitimate.
Kris: Yep. Yeah. Another transformation that you offer to clients is that they will have a chance of making a bigger impact.
Don: Yes, that’s right. In the world. This is a big one, like donations, philanthropy, and they’ll be able to employ more people,
Kris: the economy.
Don: Exactly. Contribute to the community. I mean, that’s beautiful. Yeah. That’s a transformation.
Kris: It’s beautiful. Yeah. And I know that a lot of business owners, they have that as part of their values and their mission.
Don: They want to do that.
Kris: to do that, do stuff in the world. They want to make a bigger impact.
Don: Yeah. I love that. Okay. We are going to pause here just for a moment to hear a testimonial from one of our beautiful academy members.
We’ll be right back.
[Academy Testimonial]
Kris: Okay. We’re back.
Don: All right. Number 11. Okay. Another way that you can, Offer a transformation for your clients is that they will be able to expand and reach new audiences with your super targeted solutions.
Kris: Yep. It’s aligned to business growth. Right. It’s a different spin on it, but it’s a different way that you can position your messaging. Cuz you might be thinking, oh, I’m on repeat here, but we’ve got 20 ideas here and there’s lots of different directions you can go with.
Don: Yes. And there’s lots of synergy too. There’s so much here. Honestly, cherry pick, cherry pick what feels right for your business. But this one, being able to expand and reach new audiences, it’s a no-brainer that that equals growth.
Kris: Yeah. Do you wanna grow? Do you want to expand and reach new audiences?
Don: Work with me? I’ll create super targeted solutions. In order for you to do that. Yeah. What a transformation.
Kris: Yes. Number 12, working with a graphic designer gives greater meaning to their business, to your client’s business. And the reason for that is the work that we do, the briefing process, it, it unveils so much more to their business than they realize because we go so deep, right?
We go deep with the, the strategy and the, their goal setting and it’s. Working with a designer is incredible.
Don: Honestly, time and time and time again, and I, Kris and I have had this conversation over the many years, clients fall more and more and more in love with their businesses. After they’ve worked with us, they’ve said things to us like, oh my gosh, I’d never thought about my business in that way. Oh my goodness, I could be doing that with my business.
Oh my goodness. I love that. My business does that. And it, and it employs people and it reaches that audience and it makes that difference. And they hadn’t really looked at the depth and breadth of what their business does. They were maybe focused on the service they were offering.
And when we take a look at it, really deep dive strategy with them, it sort of opens Pandora’s box as to their why they hadn’t really unearthed their own why, and then working with us or working with you, beautiful designers that will give their business greater meaning and will help them fall in love with it all over again.
Kris: Yes, that’s it. Fall in love with their businesses because designers really shine a light on the positive aspects of a business.
Yeah. That’s our job. Right? And the questions that we ask really eek that out. You know, it just draws it out. And like you said, Don, the. They don’t, they’re too close to it. Your clients are too close to it. Yeah. They don’t see what you see from the outsider’s perspective, and you can just bring that to their attention.
Don: They’re like, wow. I’m actually great.
Kris: Yes.
Don: My business is fabulous. It’s kind of like the plumber with the leaky tap. You know, they, they’re just getting in and doing, doing the jobs for, for their, for their clients and selling their product or service.
And then when they have us help them come back to their own business, they’re like, wow, they, that’s my why. That’s why I went into business in the first place. So, yeah. Fabulous.
Kris: So number 13 is your clients will have more clarity and focus after working with you because similar to the last one, because the questions designers ask during the briefing process really help with that focus. Yeah. They really help with goal setting. Yeah. The direction they’re heading in. Mm-hmm.
Don: It’s really strategic. We’ve had a lot of clients come to us and through the briefing process, and we have a phenomenal briefing process that we offer inside the academy.
It’s actually a six part briefing process really. I want to say formidable. It’s just such an empowering process that we take our clients through. But what it does and the transformation a really comprehensive briefing process does for our clients is it helps ’em to say no to things as well. They might be on a particular path.
They might think they need a particular thing. Or they’ll want a particular thing. After going through a professional process with an expert like you are in your design business, they then realize, wow, that’s, I might want that, but it’s not what I need. You can unearth what a client needs with precision.
So that’s a powerful transformation you are offering.
Kris: Yeah, and just with that clarity and focus, the way we present brands, for example, they can move forward knowing what they stand for, knowing what their brand means, and it gives them, just a new spring in their step.
Don: Yeah. It gives them permission to talk about their brand with confidence because they can speak to it. They can speak to it because we’ll have unearthed exactly what it’s all about and they can, they with a beautiful love language around their brand, so. Hm.
Beautiful. Okay, another one, number 14, working with a designer offers a, presenting themselves with a higher level of professionalism.
Kris: Yeah, looking professional has impact. We don’t need to probably go into it. You get that one.
Don: Yeah.
Kris: it’s like professionalism equals trust, professionalism.
Professionalism equals, um, credibility. Professionalism equals making more money because more people are going to go with somebody who’s professional. And designers are really good at making businesses look professional rather than, you know, homemade branding. You know,
Don: Yeah, yeah, yeah.
Kris: We elevate.
Don: We elevate. That’s it. That one’s a no-brainer for sure.
Kris: Okay. 15 is increased customer confidence. So when customers feel confident looking at a brand and feel like they can trust it. Cause it’s highly professional, right.
Don: Yep.
Kris: It means higher conversions
Don: They’ll spend their money.
Yep. They will come on in and they’ll spend their money. If they have confidence in you. Yeah. If you look professional and they can trust you. Notice, trust has been banded around a lot today. That is one key transformation that you offer, the ability to showcase how your clients customers can trust them.
Kris: 16 is better brand recognition, so you’re more memorable when you work with a designer.
Don: That’s a no-brainer, isn’t it? Your clients will attract. More customers and they will make more money.
Kris: Yes.
Don: The cycle of life in a business. You know, we want to attract more clients, we want to make more money, we want a profitable business. It’s why we’re in business. So let’s never shy away from that conversation, and I want you to give yourself full permission to talk about these transformations, which all sort of all roads lead to creating a successful business for your client. And success generally means that they’re profitable. So it’s okay to talk about that bit. It is. Don’t avoid it. Yeah. Yeah.
Kris: The end result. Yeah. what’s going to happen when they, after they work with you.
Don: Absolutely. All right. 17. Market differentiation. All right. This could give them an advantage amongst their competitors, especially in a crowded market, especially when, uh, there are a lot of people who are following a trend and all of the businesses look the same.
Coming to a professional designer means that you can elevate them beyond all the noise. Up above, highlight them, showcase them, you know, in ways that a DIY just won’t cut it.
Kris: I’ll help you stand out in the
Don: Yeah. that’s right.
Kris: Another one is you’ll help them be consistent across all platforms, and that is a huge transformation because it means that their reach will be greater. So you might have seen a brand, it might have been an advertisement, it might have been on socials.
And in the back of your mind, your brain triggers a response. It’s like, okay, I know that brand. You might not consciously even realize you’ve noticed it. Then you see a truck go by, you see a billboard when you’re out and about, and it’s the same brand. And that consistency across the platform triggers a connection and it means that that brand familiarity happens. So it’s linked to better brand recognition, but it’s a bit of a different spin on it because you need to be talking to your clients about, Being consistent across all platforms, how much strength there is in that, and because you’re not going to be confusing your audience.
Don: that’s right. All roads lead to trust with this point. Um, what ha what has to happen for a client to confidently work with you, work with your clients, or purchase your client’s service, or purchase your client’s product. They need to trust it. And when there’s inconsistency across all of the touch points, They don’t know who they’re talking to.
They don’t know if it’s the right thing. They don’t know if it’s the same. Is that that business is that the same business? Potential customers of your clients can sniff it out if it feels wobbly, if it doesn’t feel safe to spend the money. We want people to feel safe.
We want them to feel confident and trust that by working with your client. They’re, they’re working with a legitimate business and if there’s inconsistency across all the platforms, it can look a bit shaky. Yeah. You know, it can look like, is this dodgy? Are these are, is that the same people? Yeah.
Kris: It’s confusing as well. confused mind never buys.
Don: That’s right. Love.
Kris: Yes. So consistency equals people buying into the business.
Don: Trust.
Kris: Yes, exactly. Which equals more business, more growth, more
Don: Yes,
please. All right. That’s a massive transformation. And again, consistency across platforms is one of the conversations that Kris and I.We’re not afraid to have time and time again with our existing clients. Not just potential new clients, but existing clients as design police, right? And we’ve got to be the design police. And we would be constantly bringing them, bringing them into line. And reminding them of the investment that they’ve made to have the transformation.
So making sure that they then don’t dilute it by putting a different spin on each different platform. So it’s that conversation is not one that you’ll only have once.
Kris: Yeah.
Don: You might end up having that conversation a little bit, especially if you’ve got creative or rogue clients. They’re always thinking.
They’re always wanting to shake things up a little bit. It’s your job to pull them into line. That’s a whole other podcast.
Kris: Oh, we have a podcast on that Don
Don: We do.
Kris: I’m going to find it.
Don: Thank you.
Kris: Okay, yes. I found it. It’s episode 48 when clients go DIY with their design. Great.
Don: Thanks, Kris. That’s the one, so check that one out everyone. Yes. All right. Number 19, better brand storytelling. We love this one. The transformation that you can offer is, Providing a richer, more emotive experience for their audiences, all the stakeholders really, and that connection that, that Kris and I believe everyone wants in today’s landscape.
In today’s business landscape, that’s what our clients want from us. That’s what our clients want from their audience. We’re all wanting connection.
Kris: Oh yeah. What a, what a transformation that is to be connected to, um, like that’s what every business wants, right? They want to be connected to their clients.
Don: Yeah.
Kris: They want to have a richer, more, um, meaningful connection with their clients.
Don: absolutely. And their staff and their team, you know? Yeah. Connection is a, is a underlined, that one
Kris: Yeah. Beautiful transformation. Okay. Number 20. So working with you, beautiful graphic designer is going to help your clients fulfill their business purpose with authenticity and integrity.
Don: Yeah. Beautiful. huge. Yeah. And boom, that enough said. That’s it in a nutshell. That that’s the, that’s the whole point. That’s the transformation.
Kris: But we do have a bonus one for you. Yeah. 21. Working with you is going to help your clients realize the amazing vision they have for their life.
Don: Yeah. Notice business wasn’t in front of life there. It’s for their life. For their life, not for their business life. For their life. It can go back to, in fact, it does. Every client we’ve worked with there’s generally a deeper purpose.
Kris: Yep. And this is what you are doing for people. Can you see it? Like this is what you’re doing and it’s quite amazing when you think about it this way. You’re going to help your clients up level in so many ways. Yeah. Not just their business, but their life
Don: but their life because they will be living the life that they had envisaged when they decided to go in to go all in, you’ll remind them of their why and you’ll help them access their why.
Because you’ll be doing all of those beautiful things. I mean, look at the value of all of that.
Kris: Yeah. Honestly, we get so disheartened when we hear about designers that are, who are lacking confidence and don’t understand the transformation they provide to clients. You know, it’s incredible what graphic designers do, and we are going to, you know, shout it from the rooftops.
Don: literally. I was about say, we want to scream this from the rooftops, but be, we need this to land with all of the designers out there. I mean, look at that. Honestly, look at the value. It’s priceless. What you offer, what your skillset, your expertise, your creative intelligence. That’s what you are offering your clients, and that is worth a lot of money.
Kris: And so what you need to do is communicate this to your audience. Don’t be shy about this. Use it in your messaging.
Don: Yeah, absolutely. And did you notice how a lot of what you offer, a lot of the value has to do with feelings and emotions? You know, we are beings of emotion. That’s who we are. So when you, when you speak to that, when you speak human to human, And you really dive deep into the why and to their deepest desires, you will see how easy it is to communicate the transformation to your client, distill it down to that human to human.
I’m going to connect with you. I’m going to talk about what I’ve got to offer you from one person to another. Yes, it’s a business and I’m a business, but we’re people in this business. Let’s talk. Let’s just talk it out. Yeah.
Kris: and I think people. And people think they make decisions with their heads, with their conscious, um, intelligent, discerning mind, but actually we make decisions in a very old part of our brain.
It’s the reptilian part of the brain, and that part of the brain makes decisions based on emotion. So ultimately, We need to tap into the feelings and emotions for people to be on board with you. Yeah. And just say yes. So that’s why all this stuff is so important. All this transformational language that you’re going to use that taps into the hearts and, and the feelings of your potential clients.
Don: Mm-hmm. So now if you’re struggling with this, we’ve got you inside the academy. We do take a deep dive. Like Kris mentioned before this, this is the pulse of a business, understanding the transformation, and we would love to help you with that.
So reach out. We run the Academy three times a year now. Go and jump on the website, check it out, check out when the next date is. But we would love to have you because once you unlock this stuff, this is, this will open the floodgates. Yeah,
Kris: Yeah. Yeah. to all the good things. So in thinking about emotions and tapping into deep desires really consider the kind of impact working with you will have on your client’s businesses. So transformational benefits are definitely linked to money, but they’re not only linked to money, so they’re things like, I want to sell more stuff so I can feel like a success. So I can go and have nice holidays with my kids, which is money related, but it’s a different spin on it.
Don: Yeah, yeah, yeah. Absolutely. It’s a different spin, but it’s the same essence at the end of the day, right?
Kris: Yeah. It could be like my partner says, I’m never going to succeed, so I’m going to prove them wrong. You know?
Don: Yeah.
Kris: It could be that kind of motivation. And it’s still very rooted in feelings.
Don: Yeah. Yeah, yeah. It’s really quite amazing when you think about it in this way. You are going to help them uplevel their business in so many ways. Yeah. So many ways. Yes. Guys’s the limit. Beautiful designer.
Kris: All right. We’ve given you a lot to think about, a lot to brainstorm and work on today. Yes. So, We would love it if you could reach out to us, send us a DM on Instagram.
You can just find us by searching, design and prosper and we love it when you send us a DM because then we can make sure we are following you back and then we can find you. Before we go, we just wanted to ask you a favour.
We would love it if you could Leave a review of the podcast and also subscribe so you don’t miss out on any episodes. And it’s really helpful for our podcast growth as well. Yeah, if you do
Don: that would be so beautiful. And one more thing, if a question has come up for you based on your brainstorming from this podcast, and we are sure there will be questions from this, we would love you to go to our website.
Design and prosper.co/podcast. You’ll see there will be a form there or our fabulous little audio link where you can leave an audio question for us or just fill a type in a question for us if you’ve, that’s more comfortable for you. But we’d love to hear it because we’d love to keep answering the questions that are really burning for our designers out there.
So what’s going on for you? Has anything come up for you from this information today? How can we help you? Let us know?
Kris: So We really love hearing your questions and you, you just might get yours featured. So definitely ask your questions just on the little, voice recording, um, option. You can listen back to it before you press go as well. So don’t be scared.
Don: Make sure you introduce yourself at the beginning. Lovely. That’d be lovely.
Kris: really love hearing your voices. Yeah, so, so we would, we would get a little extra thrill out of hearing a voice message.
Don: Yeah, yeah, yeah. That would be so great. All right, beautiful people. Until next time, take care.
Okay, bye. Bye.
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