July 12, 2023
Kris: Welcome. Today we are talking all about niching. Are you confused about whether you should be niching or not? And if you do want to niche, how should you be doing it?
Hey everybody.
Don: Hello. Okay, so today we’re talking about to niche or not to niche.
Kris: Yes. Niching is really something we get asked about a lot. Um, and people are very confused about it. Should I niche? Should I not niche? If I’m gonna niche, how’s it gonna, how’s it gonna work in my business? Do I have to say no to other work? Am I gonna slow my business growth down if I niche?
Don: It’s a tricky, it’s a scary one. You know, people go, oh no, I can’t niche. I’ll just eliminate all sorts of joy and love into my business if I go down one path only. But it’s a lot more layered than that, isn’t it? There’s a lot more to it,
Kris: Yeah. And there’s a lot of business advisors out there who are saying, you must niche. You must niche. And it’s a bit, it is intimidating. Yeah. Like you said, it’s scary. It’s like, oh no, I don’t know if I’m doing it. Am I? Am I niching?
Don: You might be niching and not even know it. Yeah, that that’s a real possibility. Or you might not have considered niching yet and it’s the right move for you.
But there’s a lot to think about and that’s why we’ve decided to do this podcast episode because we want to help you to navigate the complexities of niching because it’s not super simple. It is complex. A lot more complex than what it appears on the surface. And it’s not a yes or a no question. That’s the thing that we want to help you with today.
You don’t have to be Yes, completely pro niching no way. I’ll never do that. It’s, it really is one of those things that can be flexible and fluid in your business.
Kris: Yeah, so we’ve got 10 ways that you can niche, so that, that’s quite layered, right?
There’s 10 different ways we’re gonna talk about, but before we get into that, we should probably say, for those of you who aren’t familiar with the pronunciation niche, that’s what we say. There is the nitch, but yeah, we say niche.
Don: I like niche. I have heard nitch and I’ve tried it on for size because I’m always open, but it just won’t come outta my mouth in that way.
So it’s niche. So, um we apologize. To those of you out there in the world who would rather it be pronounced ni niche, see that it wouldn’t come out. So there you go. I have no control.
Kris: Alright. Right. Let’s get into the 10. So first one is nicheing with a particular type of business in mind.
So for example, you only work with hairdressers or you only work with accountants? Yeah, yeah. You only work with coaches. Only work with personal trainers, whatever. Yeah.
Don: Yeah. Yeah. You become known for knowing that industry inside out and you are the go-to expert for design in that industry. Whatever the industry is, you, you, know, choose your own
Kris: Yeah. It could be beauty, it could be like some, oh, there’s just so many ones that you could focus on. So this is for a certain type of designer who likes to work with the same kind of clients, like you’re not bored with the same kind of client. Just because you’re niching with hairdressers only for example, doesn’t mean you’re gonna have the same design style for every single hairdresser.
In fact, it would probably be counterproductive for all your clients if they all look the same. So you can have visual interest, Yeah. Do you wanna just work with one particular
Don: That’s it. That’s it. And some of us thrive on that. Now, this one often is an organic niche, happens organically, is what I mean. We had a lot of clients in the hospitality industry, so they would see us create beautiful brand for a particular cafe or restaurant, and then they’d approach us and say, we want you now creating a completely different brand for a completely different customer type.
But we became known as people who do the really beautiful cafe and restaurant brands. And it was an organic niche. It happened because, you know, people were like, I want what she’s having.
And before you know it, we, you would have people knocking on your door going, we would really love you to work on our brand. Love what you’re doing over there. And we want that for our. For us as well. So, you know, this niche can happen quite organically. You can become the industry expert just by chance, just by doing a really great job once and then everybody wants a piece of that pie.
Kris: Yeah. Because, people with the same type of business, they gather together, they go to conferences together, they, socialize together. Even though they’re competitors, they hang out together.
Don: and they’re looking at each other, aren’t they? They’re actually checking each other’s businesses out. For us, our clients, were checking out what’s on their menu, what’s going on over there, what’s their signage look like? So it really is one of those things where they’re interested in each other. So of course, when you are the brand ambassador for a particular brand and they love what they see, it’s kind of quite natural that they’ll be knocking on your door wanting a little bit, a piece of that.
Kris: Yeah. And it’s a big world out there, right? There are many, many hairdressers in the world. There are many, many accountants in the world. So it is a big pool if you wanna be seen as that, go-to expert for that particular kind of
Don: yeah. Love it. Love it. Could be lots of fun. And what happens generally in a particular industry type? There’s a type of personality. And so if, if you find a dream client in a particular industry, chances are that the business owner of the next business, same industry’s gonna have a similar personality type, so you’ll be working with lots of dream clients. I mean, it, it’s attract attracts like, doesn’t it?
Kris: Yeah. You’re gonna be more in alignment. Yeah. Yeah, yeah, Alright. Number two. So this one is similar to the previous example, but it’s a bit broader. So this one is niching with a specific cause or industry niche.
So, Graphic designers can specialize in clients with a specific industry like nonprofits, or you only work with eco-friendly businesses, or it could be government. You know, this specialization allows designers to develop a really deep understanding of the broader industry at large.
Yeah. And it could be a little bit more variable for you and a little bit more interesting if you like, a bit of variety.
Don: Absolutely. Like the healthcare sector might be naturopathy, homeopathy, Pilates, yoga, all of the wellness, businesses. that They’re all in there. They’re in the health and wellness sector, but they’re not the same business like we were speaking about before in the previous example, we were speaking specifically to like a type of business within an industry. This is the industry at large. So yeah, you’ve got a little bit more room in the playground.
Yes. All right. Number three, niching with a specific product type. Now, this could be a really, really fun one for those of you who love sort of really getting in and doing one particular thing. So it could involve working exclusively for a product like an artisan product.
Food, packaging, love, food packaging, wine labels, beauty products, tech products, et cetera, et cetera, et cetera.
Kris: Yeah. We’ve got, quite a few, people in, in the academy who niche like this and it’s really fun. Yeah. And really varied work. Beautiful. Yeah. Beautiful kind of work, to be doing as a designer and it doesn’t suit everybody, but Yeah. You know, you’ll know if it’s you.
Don: yeah. The first time you ever do a, a product packaging design, if it really floats your boat, you’ll know. It’ll be like, okay, I wanna do this. And it is really specialized work. Kris said, it’s really specialized. So once you become known for doing this type of work, you will be the go-to expert in this area. So you’ll have people knocking on your door.
Kris: Yeah, like with the example of the, you know, beautiful artisan products. It’s really broad too, because you can start from the brand up, you can do the branding, then you do the packaging and you’re doing the website and it’s just so layered and rich. There is a potential for a lot of work in that niche.
Don: absolutely. And that, that niche you can discover at your local artisan market just going for a stroll on a Sunday with your family, and then you might introduce yourself to a particular artisan who has a great product but doesn’t quite have their brand nailed yet. And, and then all of a sudden you’ll do that one. And then the next one will come along and next and the next. It’s, it’s really exciting. Niching can be really exciting. And how you discover the niche can be super fun,
Kris: So onto the next one. Number four is niching with a specific target audience. So some graphic designers choose to specialize in designing for specific audiences like, you know, it could be Gen Z, gen Z, whatever, how you like to say it. Brands, it could be LBGQT+ kind of target audience, women in business. It could be over fifties. Brands like, so brands that are specifically designed for that market is, it’s so interesting. There’s the list goes on.
Don: Absolutely. So because you’ve got lots of intel about that specific target audience. You know, it’s quite exciting that you’re able to really flesh something out quite quickly and with real discernment. So yeah, a target audience is a fun niche as well. They’re all fun. Yeah. You
Kris: And, and with a target audience that is very varied, you know, and this might come hand in hand with, you’ve got a kind of style, because maybe your style appeals to a younger audience, for example, but the kind of businesses you could work with are so broad. So just say you’re dealing with Gen X, which is our generation. Hello to all the Gen Xs out there.
Don: Do I make it into Gen X
Kris: Yeah, yeah. I just barely make it in
Don: Oh, okay.
Kris: Yeah, Because I, I’m 76 baby, so I think it’s early eighties. Okay. So, but it’s definitely, yeah, you’re definitely in it.
Don: am I? I’m definitely because I’m a 71
Kris: Yeah. Yeah. You’re definitely okay. Yeah, yeah, Where does, I mean, this side, side
Don: I’m like, who am I?
Kris: So Gen X, cuz we’re the cool ones,
Don: Yeah, we’re cool. Super cool. Let’s go with that.
Kris: So. You know, gen X uses a lot of products and services, so it’s like it’s very broad. Yeah. But we love the idea of zeroing in on something like, like even targeting businesses that specialize in servicing women in business, for example.
That’s a beautiful niche. You know, there’s so many that you could be doing, and like we said earlier, you might organically fall into this niche without even realizing it. But once you realize it, once you have that awareness, you can really play out to that strength.
Don: awareness is everything. Right? And, and what you will have noticed as we’ve been going through so far, the common thread is an intimate knowledge of the. Industry, product or audience. And as we go through the rest, it will be the same thing.
That’s the common thread. It’s that intimate knowledge that allows you to be elevated to expert status. And once you have that expert status, that’s everything for your design studio. People will be knocking on your door to have a piece of that expertise.
Kris: Mm. It’s all about expertise. That’s what it is. And we’ve been banging on about that for many, many podcasts. How to position yourself as an expert. Mm-hmm. Within the design indu industry. And this is the way to do it. That’s why niching is successful.
Don: Yes.
Kris: All right. So number five is niching within a specific geographic location. So some graphic designers choose to focus on just one area, like even where they live, you know, or the city that you live in.
Or it might be, the state. You might go a bit further. Yeah. But that’s a really interesting, one to do because you can really become known as the expert. I am the leading designer in this town or this city, or, yeah. Right.
Don: Yeah. And what we find is that a lot of towns, especially rural towns, even some of the, you know, the sort of bigger towns that are on the peripheral of the, of this, of a city, they really love to support local businesses.
So this can be a niche that is really. Business to business is supporting each other. We found that in our businesses way back when,
Local businesses like to support local designers. So this is one thing you need to get yourself known you need to show up to local, networking events and things like that because you will find that people love.
Supporting local and if you’ve got a lovely pool of your, target market, your dream clients are in your town, then really make yourself known at the town events because you will find that people just will love to support you.
Kris: Yeah. Because they’re going to think, oh, this person will know what I’m all about.
Yeah. This designer’s gonna understand who we are, they’re gonna understand our culture and how we work, and they’re gonna understand the local way of doing things. Yeah. And even though you might be thinking, oh, this, all these amazing designers, like, you know, wherever they’re based on the opposite side of the country or whatever.
Don: Yeah.
Kris: These clients want to work with somebody local. No matter what. No matter what they do. No matter what they produce. They’re like, you get me. I’m gonna stick with local. Yeah, the local is not dead. No. Even though we are global now, yes, it is still very powerful and a very good source of revenue if you wanna focus in on that.
So if this is you, get onto the local Facebook business groups. Make sure you. Like Donna said, you get out to business functions and they can be, you know, really fun these days. They’re not all like stiff and weird like they used to be. You can really narrow in on like creative people or gathering together, and it, it can be really beautiful.
Don: You can be the creator of such events. You could invite people to come and have a talk about branding and things like that. You know, you can be proactive and do this yourself, but it again, is that intimate knowledge, isn’t it? You will have such an intimate knowledge of, of the area. You will live there, you’ll be seen around town, you’ll be seen out having coffee.
Fabulous. It’s just such a fabulous thing to do, and what we love, love, love about this niche is that you get to meet with your clients in person. We love it. If Take them out for coffee, take them out for lunch, and vice versa. It’s a really beautiful extra level to your business to have that level of connection with clients.
Kris: yeah, absolutely.. All right. So we are just gonna take a little pause just to have a listen to a beautiful testimonial. We’ll be right back.
Paul: It was scary to put the money there and say, you know what, I need something. And this is the only thing that really made sense to spend the money on. It was like a leap of faith, but it turned out really well. [Laughs] My experience with the academy content and with each lesson every week, um, it kind of uncovered a new, piece of the puzzle for my business and for, how I needed to see my business.
I’ve never had a mentor before. And so this has been like such a transformative experience. Having two mentors who’ve been there before who’ve done it all and are able to impart their wisdom.
The biggest transformation for me was confidence in the process. In the school that I went to, we didn’t learn a process. We kind of learned how to get by. And so having an actual design process to go through for branding, especially was really invaluable for me to learn.
It was just a mess before, and it’s not a mess anymore. I’m able to explain what I’m doing and I’m able to gain the trust of new clients who I don’t actually know. And they, they see me as a business to aspire to be, rather than somebody that’s just struggling and drowning, like I had been previously.
I spent way too much time thinking that I could just teach myself everything I needed to know about design or about running a business. I got so overwhelmed. I did not grow as a designer during the years that I thought I could just figure everything out, or I so, uh, if you wanna actually elevate your brand design business, if you wanna elevate your design know how and your confidence, there’s really not another product that I’ve been able to see on the market that does the same thing. This is just insanely valuable.
Don: Okay. Welcome back. Number six, niching with a specific design service. So purely logo design, purely packaging design, purely website design, social media, graphics, infographics, the list goes on. Long document design, whatever, book design, you know, there’s so many.
Kris: Yeah, so this is, again, you’re gonna be the expert and you’re not gonna be trying to be across all the things. You know, I have to be a photographer and a packaging designer and a, a website designer and all the things, and you can really hone in on your passion. If it is branding, for example, you just only wanna do brands and logos all day long, then this is for you.
Don: Yeah, absolutely. And there are a lot of designers out there who are doing this quite organically and probably don’t realize that they’re, they’re niching, because maybe they’re doing branding for a diverse industry sector, like lots of industry sectors. And then they realize, oh, actually I’ve, I’ve only been doing branding for the last 12 months. That’s a niche. That’s what you’re doing there. Yeah. Yeah.
Kris: And sometimes it’s very intentional. So, we’ve got some people in the academy, who definitely niche with a specific design service and they were full service and then they were realizing that. Parts of it was sort of driving them crazy and they weren’t happy with that and they really loved, say the web design aspect of it. Yeah, yeah. Which the branding people go, oh my goodness. You know? Wow. Yeah. You can have it. You can have it. Yeah. And then we’ve got another beautiful member of the academy who’s specialties, environmental graphics, and when you get into a specialty like that, you are so good at it. You know, it’s like you are the go-to. Yeah.
Don: yeah, it’s great. Again, that intimate knowledge, isn’t it? So once you have that, I don’t know, there’s a sense of empowerment that comes, isn’t there? Kris, you know, you, you know, you know. what you’re doing. Yeah. You can walk the talk. Yeah. Because I have done many of these things and I have got lots of experience and really when you’re drawing on that, it’s a really powerful, boost to your confidence.
Kris: Yeah. it’s like when you have lots and lots of different interests. Sometimes this is not always the case, but you’re kind of not very good at all of them.
Don: Yeah. What is that saying? The, the master of none. Yeah.Um, Jack of all trades, master of none
Kris: Something like that.
Don: Yeah.
Kris: Which we need to change,
Don: Yeah, we do.
Kris: Mm-hmm.
Don: We don’t wanna spread ourselves thin and be only a little bit great at all the things we wanna be able to. Outsource the things we don’t love and be great at. The thing that we do love, if this is what you’re after, and like Kris said, there are a lot of, uh, members of the academy who, who are doing this.
They’re really focusing on what they love, what they’re great at, and really focusing their energies in that realm. Say for the brand designers who aren’t so great at the website design, they were, they were discovering based on doing their due diligence and checking in with their numbers, that their website design component of their projects that they weren’t making money because they were getting lost in the doing of something that they don’t love and that wasn’t coming naturally to them. They were okay at it, they could do it, but just because you can do it doesn’t mean you should. So really focus in on, you know, this niche really allows you to focus in on. What you’re great at and really let go of all the things that you know, aren’t bringing you joy or profit.
Kris: Yeah. And one thing that often comes up with this niche is people are worried they’re going to lose clients because they’re not full service. So just making sure you have some things in place, like some partners you can team up with some design collaborators, you know, so you always send your websites to this particular person or, or you might outsource, but then that kind of goes against the whole I’m. I’m this specialty. This is what I do. Yeah. I’m, I’m just all about branding.
Don: Absolutely.
Kris: All right,
Don: number seven.
Kris: Number seven is niching with a specific aesthetic. Yes. Yeah. So this is, this is interesting because, there are people out there who definitely niche this way. Like it is down to the color palette, you know, they’re just always using similar colors and like, it might be just everything they do is really earthy, for
example. Yeah. So, there’s specific aesthetics like. Yeah, you can go full on with like, minimal design. Yeah. Or, you know, high fashion look, everything you do is like high fashion look. Or it could be like a really grassroots kind of look, or you might be really into some sort of kitch kind of design, you know, like, and like the Kawai, or really, you know, there’s so many.
Don: different so many, so many little approaches within the aesthetic realm.
And this one also happens quite organically, doesn’t it? And you know, especially if you have a certain illustrative style, you become known for that beautiful style and then all of a sudden you get people knocking on your door for really diverse projects.
So it might, you might have a particular illustration style for branding. For example, but then you will get approached for perhaps pattern design based on your aesthetic or, a billboard design or, you know, a mural. There could be this beautiful intersection between the art space and the design space and you are asked to collaborate specifically for this aesthetic.
Kris: Yeah. It’s also, that once again that I’ll have what they’re having Yes. Type thing because they’ll come along, go, wow, I love that style. I want that for my business. And so it also can mean very different products and services you’re designing for. So it could be like you do that illustration style, right?
And, you’ve done it for. Somebody in the wellness industry, like a yoga studio, and then another business comes along and they’re completely different. Like, it’s like an accountant and they just wanna be that style as well. And then, you know, it’s really exciting because you get to. Almost be the artist. You can really honor your artist’s heart. And we know there are a lot of designers out there who do have an artist’s heart, so this is for you.
Don: Yeah, it’s so beautiful and, and we really love, love this niche and in fact, the, one of the people who really, I. Attracted me to the design industry back in the eighties and nineties was Annette Harkes, she had the most incredible niche. She was known for her complex, earthy, warm palettes, that there were layers, and, and she was real, a real innovator of the time and, She had the diversity of clients that she had, like Kris was just explaining, was so inspirational.
You could be working for literally an accountant or someone in the wellness industry, or your work is appearing in a gallery. It was, it’s incredible. This niche really does speak to that artist’s heart. So
Kris: oh, shout out to Annette Harkes because we, we loved her as well, and she was always in, you know, winning awards and all, all the design annuals and that sort of thing. And yeah. So if you’re out there, Annette, Hello. What are you doing
Don: I actually did work experience with you, Annette, all those years ago. So inspirational.
Kris: Yeah. And just on that, niching with a specific aesthetic, , that is something that you might also think No, no, no, no, no, no. And actually that was my style of design business as well. Yeah. I guess we had our go-tos. We had our go-tos with like certain types of colors that we used and fonts that were our go-tos, but, We loved diversity within our design business, so that wasn’t for us.
Don: We were the same.
Kris: We really appreciate people who do it and do it well.
Don: yeah. yeah. Absolutely. All right. Number eight, niching with a specific design era. So this is also a very interesting one, similar to the last one. Some designers choose to specialize in a particular era such as vintage. You see a lot of that That’s, there’s a real resurgence of vintage approach and retro approach right now.
So, eighties retro art. Deco Art, Novo Swiss International, psychedelic, you name it. Yeah, punk, grunge. It’s all there. Whatever. They’re like, they really tap into it, don’t
Kris: Yeah. And this is fun. Because you can really tap into the research of the era. Yeah. Like imagine you just love punk so much, it’s like a real embodiment of you, you, you love the music, whatever. And then you’re looking at all the album covers and you’re looking at the culture of the time and what that means.
And then you are, that’s really an expression in your work. Once again, appealing to those with the artist’s heart, although, With some of these, like the Swiss international style, which is one of my favorite kinds of design style. And if I, if I, if I did niche, it might be something like this if I did do an aesthetic niche because I’m always like, gosh, I love that.
It’s so timeless. I always love it, love it, love it, love it. So if you don’t know what Swiss International design is, check it out. Check it out. Yeah, yeah. You’ll get it. It’s like beautiful samsara fonts and it’s kind of geometric and structured and it’s beautiful. Bold colors.
Don: Yeah. Yeah.
Kris: So, that kind of thing where you just deep dive research into it isn’t, isn’t so much an artist’s heart with the Swiss international design style, but if you were doing, you know, art nouveau kind of style, that’s much more of an expression of an artist. Yes.
Don: Literally any of the other ones that we mentioned would be an expression of an artist’s heart, I think. Yeah. And the Swiss International could be as well, I mean, it’s application of grid that makes the Swiss International so,
Swaying to the design realm rather than the artist’s heart. But still, you know, I feel like the, the last two examples, are really where you get to fly with your creative expression. And I think that was, that is so attractive when you see a designer who is really honoring their, their. Artist’s heart or their creative expression and creating really interesting and diverse and memorable responses to design solutions that are fresh and different for each client, but have that same sense of aesthetic.
Kris: It’s Underlying. each project. Yeah.
All right. So number nine niche is also a niche which allows for creative expression. So designing with a specific design medium or technique. So some designers do this, pretty much for every project. They might always use, animation in their work, or 3D graphics or collage, for example.
Don: Yeah, absolutely.Or hand lettering like Mrs. Eaves, beautiful Gemma O’Brien.
Kris: Yeah. She’s amazing.
Don: She is fabulous and what an amazing career she has created. And she’s, the work she’s doing across a really diverse range of projects is so exciting.
Kris: Yeah.
Don: I look at her career path and go, wow, she’s doing such fabulous work.
Kris: Yeah. And it’s all hand lettering. And I remember how it all started for her. When she was at uni, she was really obsessed with typography and then she did an assignment where she put typography over her entire body and went out walking. Yeah.
Don: And what a way to make a mark
Kris: I know. And that was part of, I think it was part of her final, assignment at uni, and I could be wrong about that, but it’s just a distant memory of something I saw many years ago. And, look at her now, like she’s created a whole career out of hand lettering.
Don: Yeah. Check her out if you, if you don’t know of her, check out her work. I think she is Mrs. Eaves on Instagram and she’ll be the one with a little blue tick.
Kris: Yeah. Okay. Okay. Yeah. And there’s also another typographer, Jessica Hische is incredible.
So there’s really fun things you could do. Like, Like, imagine you only do collage with your design. You still embody some of the other aspects of design, like beautiful typography and, but collage is an underlying theme.
Don: And that was Annette Harkes. She did a lot of collage and a lot of layers, and there was lots of complexity and S and earthiness. Oh, Such beautiful work. Yeah.
Kris: Oh, we’ll have to look her up.
Don: Yeah. We’ll check out what, she’s up to. Yeah,
Kris: Yeah, Yeah, yeah, Yeah. All right. Last one. Lucky. Last. Number 10. So this is niching with a combination of factors.
Now, this is a bit of a cheeky niche that we just wanted to add in at the end because we wanted 10. Yes, we didn’t want nine, but it’s a valid one because this is a combo niche, right? We, we are niching, we’re still creating a unique position in the industry, but it’s. It could be that you you have a minimalist design aesthetic and you only do websites, for example.
So we’re com. We’re combining these niches, like we have designers in the academy, for example, that only do packaging, but only do packaging within, say, the alcoholic drinks industry.
Don: Yeah. Wine labels please. Or vodka.
Kris: Yeah, exactly. Yeah. Yeah. And we’ve got another designer who only does drinks, general drinks, not just alcoholic drinks. So that’s another niche as well. But they’re a combo niche, right? Mm-hmm.
Or you might be the only designer, in your, town, for example, that specializes in a specific kind of style or a specific kind of product, or you do. All the accountants in your city if that floats your boat.
Don: Yeah, absolutely. Well, again, we’re, we’re thinking about personality types in these businesses, aren’t we?
Kris: Yep.
Don: Maybe there are a lot of accountants who are just, you know, Quite easy, easily allow you the reins. So that could be perfect.
Kris: Just on that, and I know that designers wanna work with creative businesses all the time, but it’s the kind of not so exciting sounding businesses. Yeah, they might be a little dry. They actually really respect designers work. Absolutely. They don’t question it as much. They give you free rein. Honestly. They’re like, pay well, we trust you. They pay well and it is profitable work for designers, so don’t poo poo poo it straight up.
Don: Yeah
Kris: That’s a little side note. Cuz we did mock the um designer who wants to just work with accountants.
Don: Yeah
Kris: but it could be really highly lucrative And you can still have so much fun within that.
Don: Absolutely. By the way, shout out to our accountant. We love you. You’re, You’re, not dry.
Kris: Actually, accountants are getting sexier and sexier.
Don: Yes, they are. Absolutely. They are. I think they really, they would obviously have a lot of designers on their books, like globally, and they’re realizing the value of branding, so their branding is really stepping up, so yeah.
All right. So yeah, the combo niche. Don’t be afraid to combine a couple of the things that you love and create your own unique position in your marketplace. Yeah. have fun
Kris: Whatever it is. Like, it might be that you do minimalist web design for eco-friendly businesses in like in one state. Fro example.
Don: Yeah.
Kris: So that’s like a geographic location. So that was three, yes. Three combined. But it’s still very nichey and very specific.
Don: Yeah. Yeah. I love nichey. Um, so it’s a choose your own adventure. Really, really it is sitting down and actually asking yourself, what do I love to do? Yes. What do, what floats my boat?
And it could be a couple of things. So combining those things is absolutely okay, and you’ll become an expert in that. It’s when we are really broad in our business and we offer full service that we can’t really be seen as niching. So it’s, it, it, you do have to sort of hone it in a little bit for it to be considered a niche. So that’s what number 10 is talking about.
Kris: So you’ve made it to the end of, the 10. Well done you. And now we have some questions for you. So the first one is, which niche is currently most closely aligned to what you do? Yeah. What you currently do. So write that down.
Like, so out of all the 10, so it might be a combo niche, but there’s gonna be one cuz you’re gonna be niching without even
Don: realizing Mm-hmm. Yeah. Mm-hmm. And we would like to ask you, did any of the niches we mentioned, ignite a spark in you? Were there any aha moments as you were listening? Did you think, oh, I like the sound of that. I’d love to do that, and I’d love to do it on the daily.
Kris:That sounds like me.
Don: Mm. Maybe you hadn’t considered that niche. Yeah.
Kris: And maybe it’s something you could pivot into. And another question, the last question for you is, which niche do you feel will have the best chance of being profitable for you? An important question.
Don: It is really important. Yeah. Because we want to align the love of what we do with a beautiful, healthy profit margin.
So there’s no point in doing this gorgeous work for free and just getting lost in it because you love it. We want to make sure that whatever it is that you’re doing is profitable. We want you to have a gorgeous, thriving graphic design business.
Kris: Yeah. And having the right niche that really aligns to you can help you stand out. It can help you be the expert, be perceived as the expert and be the expert and attract your dream clients. Those yes clients that are like, okay, it’s a no-brainer working with.
Don: Yeah, yeah,
Kris: Yeah, so consider weigh, weighing up your strengths, weighing up what you’re interested in, weighing up the kind of personality types you wanna work with, and the kind of businesses you wanna work with. And yeah, go forth and niche
Don: Yeah. So, beautiful designers. If you haven’t done so already, please subscribe to us. We love that. We would love you to do that. And, if you haven’t already, head over to our website and. You know, download our fabulous freebies that we’ve got over there waiting for you.
We’ve got lots of lovely little goodies that will help to elevate your business no matter what it is, no matter what niche you’re in. So head over to Design and prosper.co/free.
Kris: Yes, please do that. So that brings us to the end, and we hope you have a beautiful rest of your week.
Don: Yes. Take care. Until next time, bye bye.
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