January 15, 2024
Don: Hello, and welcome to Design and Prosper episode 116. This is a rapid fire Ask Kris and Don episode where we answer a whole bunch of burning questions from designers. at the time of release of this episode, doors are currently open for a limited time to our design business school, the Academy. In The Academy, we share the complete operating system for running a design business that enables you to make good money and live your best life. For all the details, head to designandprosper.co/theacademy.
We will also pop the link in the show notes for you.
[Intro Music]
Don: Hello, and welcome!
Kris: Welcome! So we are going to try and get through as many Ask Kris & Don questions as we can today. We’ve had lots of questions that don’t really need a whole episode dedicated to them. So we thought, let’s bunch them all together and we will Yeah, go through them as quickly as we can.
Some of them are just like one sentence kind of answers, I guess, Yeah, so we just thought, let’s do it this way.
Don: Yeah, we thought we’ll just get lots answered. So let’s go. First question, Kris.
Kris: First question is from Yvette. So, Yvette has asked, With so much content out there and an overwhelming amount on strategic questions, what key questions do you feel is enough to ask at that first client call?
Where you assessing fit, budget and their needs to create a proposal and keep it under two hours? Yay!
Don: Ooh, this is a good question.
Kris: Definitely want it under two hours.
Don: This one is not actually about gathering all the intel for the creative part of the project. It’s purely to be accurate with pricing. So it’s all of those questions that help you to know exactly what to quote. It’s to quote with accuracy essentially.
Kris: Yeah, that’s all you need to ask.
Don: That’s it. That’s all you need to ask.
Kris: So really, it could go from half an hour to an hour. We do not recommend that first call goes beyond that. We also like to have an intake form first. So you’ve already got a bit of Intel.
You’ve already got a bit of information from that first initial touch point form. Then you’re moving on to the call. And so the call. It isn’t about asking brand strategy questions.
Don: No.
Kris: So the call isn’t about asking questions related to the design, like in terms of look and feel. It is about asking questions that are going to reflect the cost proposal.
So is this going to be a 24 page thing or is it going to be a two page thing? We want to know about the scope of it.
Don: That’s the key word right there. What do you need to know to be accurate with your cost estimate? It’s all about the cost estimate. So it’s the scope of works, what’s included. That’s it. That’s all. We don’t need to go into detail. They’ll want you to. They’ll get excited and they’ll probably start to want to know your opinion on things, but first and foremost, you just need to quote on the actual elements that are being required of you, the scope of works.
That’s it. Honestly, if you were sitting with someone for two hours, you would really risk giving away a lot of intel for free in that period of time. You wouldn’t be able to help yourself. Ideas would percolate to the surface and you’ll be like, Oh, well you could do this and you could do that.
But that kind of strategy is reserved for when you’re on the books, for when you’re being paid. So it’s purely about scope of works. And like Kris said, the initial touchpoint brief will compound onto this brief, and you should have enough then by the end of half an hour, really honestly, half an hour should do it,, to give an accurate cost proposal.
Kris: On to questions two. How to charge when I’m just starting out? How to charge when you start out? Premium? Lower to get clients, and increase overtime? What is a reasonable amount?
Don: Oh, this is a really good question. And honestly, if your messaging is on point and what you are offering is very clear, we recommend you start exactly at the value of that service.
So if you are offering a premium service, that’s where you start there’s no point in going low and then trying to increase over time because that’s difficult, that’s tricky. If you are charging less for a premium service, Clients are going to expect that.
Straight away, they’re going to go, well you did that for me last time, your service isn’t improving because you’ve already given them the premium service, so service is has to match the price. So if you’re a little bit tentative and a little bit nervous about charging premium prices, then potentially your process is a little less.
Don’t charge as much, make sure the service matches the fee, so that there’s no self resentment, self loathing, that you’re giving away work for free. So, yeah, it’s really important to get that as a match. It needs to be a match.
Kris: yeah, we don’t like designers starting off too low. It’s not good for you, like Don said. It’s really hard to grow out of the low pricing.
And also it’s not good for the industry. It’s just not good for the industry at large. It just drags everybody down. So it’s like, let’s get up to a standard that’s across the board, standard for all. And what we like to do is we add transformational value onto projects. So as you’re really tapping into your zone of genius and you know you’re giving a lot of value or you know that this client’s going to get a transformation.
We add that as a percentage on top so that we’re not just purely swapping out dollars for time. We recommend having a look at our free pricing guide. If you haven’t downloaded that already, just go to designandprosper.co/free and have a look at the prices in there as a good starting point.
Don: It’s an excellent starting point.
Kris: And if you are like, well, I’m not 100 percent confident in doing that, just make sure you have a strategy for, for increasing over time. We work with designers all the time that are charging you know, they’re self-confessed, like, this is too low. I don’t know why I’m charging this.
It’s, I’m sort of stuck in it, you know, and you can see the pain for them to have to increase. And it’s just sort of like, why don’t you just try, try to charge more, see what happens? Why are you trying at the low price when you could actually try at the higher.
Premium price. See what happens. It’s just fear holding you back.
Don: If it’s a match, if the service is a match to the price, you won’t go wrong. Honestly, give it a go. When we’ve worked with designers who have confessed that they’ve been too low and then they’ll, they’ll put their price to the point that it really needs to be.
And we get cartwheels essentially. It’s like. My client accepted that price. It’s the first time ever I’ve actually put that proposal forward and they said yes. You’ll be surprised at how many people are willing to pay as long as the transformation is evident, as long as the client can see the value there.
There is no reason why you can’t charge premium prices if what you’re offering matches that price.
Kris: Yeah, like beautiful service. Like you’re really looking after them. A lot of the value of working with the designer is in that, just that incredible customer service.
Don: Yeah. Wanting to be guided.
Kris: Yeah. Step it up.
Don: Mm-Hmm.
Kris: That’s what you need to do. So, if you’re looking for advice on language around charging premium pricing and getting more confident about charging premium prices, definitely check out our free workshop, Premium Pricing for Google.
for designers. And that’s at the same URL that I mentioned before. You can find it there. Just go to designandprosper.co/free. It’s a really good training and it will give you lots of ideas for how to talk about yourself and your work. and communicate the value that you offer.
Don: t’ll give you lots of confidence. So check that out, definitely. Okay, question number three.
How do I find aligned clients that want me for my unique offering, instead of clients who just need a logo? LOL.
This is a really, really good question. And this too is all about messaging. Get the messaging right and you will attract the right people.
Kris: Yeah, and across all your touch points. You need to be really consistent. Yeah, yeah. And even just say you’re just starting out in business and you think, I’ve got zero audiences, zero people. And you’re thinking, who am I going to tell about my business?
I’ve got stuff I want to, shout to the rooftops. Well, maybe it’s just like you’re, you’re communicating that to your Facebook, uh, community, you know, just the people that you’re friends with or, or your family. Just make sure you have the wording really clear about who you want to work with. When you’re sharing, you’re saying, Hey, I’ve got this business. I’m doing this. This is the type of work I like to do. Just make sure it’s those aligned clients.
Don: Mm hmm.
Kris: You’re putting it out there into the world. I want these kind of aligned clients. This is who I’d be a great match for. Do you know people like this?
Don: Yeah. And it’s, it’s literally a roadmap of exactly the type of people who you wanna work with. There. There it is. That, that is the person. Make sure that you’re telling people exactly who I wanna work with. That’s right.
Kris: If people are finding you and they just want a logo. And that’s not aligned to who you are, then you’ve really got to take a good look at like Don said, messaging before, but where are these people landing?
Are they landing on Instagram and asking, you know, they want a logo or are they landing on your website and just wanting a logo, whatever the situation is, then there’s a mismatch there. They’re not getting the right. Communication. You’re not telling the right story.
Don: Yeah. Absolutely. And it also could be in education, Lovely. They might not know what else they need. Often clients will come to us and they’ll say, Oh, I think I need a logo. And they actually don’t know. We assume that clients know everything that they need, but they generally don’t. They’ll go, I think I need a logo. And then you go, Oh, okay. So what are you actually going to do with the logo? Oh, I don’t know. Well, I’ve just started business, so I’ll need a logo, won’t I? Yes, you will, but where is the logo going to go? And then when you start talking to them and you say is it a bricks and mortar business?
Oh, you’ll need some signage. Do you need business cards? Is it a service based business? Do you need brochures? Do you need a logo for your Instagram profile? Do you have a LinkedIn page? When you start asking those questions that really make them think about what that logo is going to be applied to, that’s when they go, oh, I didn’t realize that I would need those additional elements.
So sometimes it’s just about education. So they come along to you and say, I just want a logo and you have a chat with them, you might just find they need a heck of a lot more and it’s about the education.
Kris: And the education might come from your initial touchpoint form. So we like to funnel. All new leads through the one spot. So no matter where they come to you or whether it’s been through Instagram or via your website, they click on the form and then that’s going to tell a lot of the story as well.
Don: Yeah.
Kris: What do you need help with? And if they just click logo, but there’s all these other options as well, then maybe that’s a really good messaging touch point for you. Maybe you need a post that’s all about what comprises a brand and what is needed for a complete branding package. There’s lots of ideas that you can do there.
Maybe that’s something that’s on your website before they click on the inquire now button. By educating your position yourself as an expert, which is, we cover that in the premium pricing training as well. It’s, it’s it’s really important.
Don: Yeah. Yeah. Okay, question number four.
Very similar actually to question number three, Kris, as I it. How do I find the clients that can book in at that price and also align with the way that I do business and the values I have? Perhaps was that the same question?
Kris: no.
Don: It feels very similar.
Kris: It’s a different question. Yeah, so that is also about messaging. So, if, they’re not wanting to follow your procedures, or they don’t seem to have the same values, or if they don’t seem to be aligned to the prices that you wanna charge. There’s definitely a messaging mismatch. All of that applies to what we just said.
Don: Yeah, literally. Listen to the answer to question number three. Repeat. Yep, that’s the one. Alright, question number five. I’m just starting out, so how do you even set up prices, let alone charge premium prices?
Oh, this is just like question number, two!
Kris: So you’re saying, I don’t know how to, how I’m going to charge premium prices. Maybe you have watched our premium pricing training. That’s what I’m guessing. This person has watched our premiumpricing training. It’s like, well, how do you even set up the prices? Like, well, this is a system. Yeah, you need a backend system where you are making your life super easy every time you have to do a quote because you have a beautiful calculator.
Now we have the most beautiful calculator. We do love our easy breezy pricing calculator and the feedback that we get from it is so positive. And, we have the people saying it’s game changing and what would I do without it? Because it’s literally just plug and play. Pop in all the elements that you need.
And we have the section for a brand. We have the section for a website. We have the section for multi purpose collateral. You know, those, those funny little bespoke projects that don’t kind of fit into any box or that might be multiple page things. So you need a system for it. You need a way to be making sure that you’re covering off all the bases and like you might be thinking, well, how do I come up with that price?
Well, we do recommend working out. All of the hours that it will take to do something, putting an hourly rate to it, but then we’re going to add value. We’re going to add a percentage in to cover our value because we don’t want to be just swapping out hours for time, but we do recommend you do use hours as a starting point.
And I know there’s some people out there who say, don’t ever look at hours, but it’s like what we find is if. Designers, especially inexperienced designers, pluck a figure out of the air, they’re going to lowball It’s going to be way too low. So you need to make sure that there is at least a decent hourly rate underpinning this. And that’s why we do structure it like that. But then we add the value in on top, which is so important.
Don: We are just guessing that you may have got your hands on our free pricing guide. If you haven’t, definitely do, because we’ve actually got some real prices in there. So you’ll see at least where you can at least start with some prices.
Kris: Yeah, they’re a good starting point. All of those prices have a whole lot of Intel beneath them. Like there’s a whole lot of calculations that goes into it. And there’s many things that happen in a design process in a design project that need to be taken into consideration. There’s so much stuff that people aren’t charging for, like meetings and conceptual development and searching for fonts and searching for colors and just doing all the things. There’s so many things that designers don’t take into consideration when they’re mapping out and costing out the prices.
Don: There is a lot of work being done for free. Honestly, beautiful soul, if you are just starting out, you need the academy. Come on in. Because that calculator that Kris has just talked about that’s inside the academy, it’s one of our power tools. I like to call it a power tool of the industry. It really is. It will help you with that.
Kris: Yeah
[Testimonial starts]
Monet: Hey there, I’m Monet Maher and I am a graphic designer and mural artist who helps. Businesses grow and thrive through long-term branding solutions that create joy and empower connection, and that’s a line that I didn’t have before I joined the academy. I was still finding my feet and learning what my differences were in business.
I was feeling a little lost and I wasn’t feeling excited by my job. And I wanted to build something that was more flexible around my family. So I was having thoughts about, jumping into my own business and that’s when I came across the academy. I didn’t trust them at first. I started listening to their podcast and I slowly grew this deep love and trust for Kris and Don.
And so I took the leap and I joined the academy. And I, they’re not paying me to say this, but this is, One of the best things I’ve ever done for my career, and I’m only new to my business, but I feel so organized in my systems now. Everything is structured so well. Whenever I get an inquiry, I know exactly what to do rather than, you know, scrambling and taking two days to get back to them.
I feel like. Everything I’ve learned through the modules every Monday when a new module is released, I got very excited and now I’m almost sad that it’s over, but in fact it’s not over because I still get to join the Q and As when the next Academy Session’s running, and I get to visit the modules at any time.
So I feel like they’re always there and they’ve always got my back. And the rest of the community as well was so supportive and we learned from each other as well as Kris and Don and if you are thinking about it and you know you’re not really sure, just do it. It was one of the best investments that I ever made and I’m really excited that you get to experience it as well. Thanks, Kris and Don
[Testimonial ends]
Don: All right.
Kris: How do I make time to have solid branding for my business instead of focusing on my client work?When you wake up at the beginning of the day and you’re thinking, I’ve got all this work to do and it’s all client work and there’s no way I can do my stuff, you just sort of dive into the client work, right?But no, we cannot always be giving away our best time to our clients.
Don: Mm hmm.
Kris: We’ve got to focus on our solid strategy for us as well.
Don: It’s CEO time for your business. And in that time we batch time. That’s one of the principles that we work with inside the academy and our one to one training. So we, we look at a model week and we batch time and we batch time for our own businesses. And , it’s very boundaried. It’s, it’s very protected.
That time is your time to do the work that you need to do on your business. Your business is worthy of a gorgeous brand because it’s going to become the The model for your clients. Look at me, look at how I’ve created this beautiful brand.
So it’s a case study. It’s a living, breathing case study. So you need to give it the time that it warrants to create that. So we batch time and we honor that time. It’s very boundaried. We don’t let anybody encroach that time at all and we get that work done. So that could be at the beginning of every day.
It could, you could actually shave off a whole day in the week and only do client work, tuesday to Friday and Mondays are your day to get your work done, or it might be, like I said, throughout the whole week, but we teach that as well. We teach how to batch time really effectively so that you are working on your business as well as in it.
Kris: If you’re really struggling with this and it’s coming up on repeat like time management is just really really challenging highly recommend that you track your time every bit of your time for a week Not just your project time, but all the time in your business see what’s happening. Where is your time going? because it will show up inefficiencies and you’ll see that Okay, I can actually drop a few things or I can outsource a few things or I really need to shave off the amount of time I’m spending on that particular thing. Cause this is going to give you confidence as well. It’s a really important thing for a designer to have their branding in place.
And by branding, we mean the whole story of the brand as well, the messaging and all, all the things that go with it. But another strategy that you might need to do, especially if you’re very swamped at the moment, and it just feels like you’re drowning. And sometimes we do feel like we’re drowning in client work and, and, and some, some designers out there might be thinking, Oh, wow, that sounds really great for some, like I’m not drowning in client work, but some people might’ve charged too little and are drowning.
Don: Yes, I’m glad you said that Kris.
Kris: Yeah, absolutely drowning in all this work, but aren’t really getting paid very much for it. But, but you think I’ve got to get out of this. I’ve got to get out of this cycle. Well, then maybe it’s like, can you get to bed half an hour earlier at night, wake up half an hour earlier. And that is your time.
That is your magic time that you are going to work on your brand. And it will compound over, over time. If you’re doing that consistently every single week and you’ve got to make a decision, I’m going to do this. And this half hour, this hour is not allowed to be interfered with by anybody else.
Don: like I said, boundary. boundary.
Kris: I’m not going to be interrupted. I think that’s the thing as well, that we’ll, we’ll probably do a podcast on that, but designers get interrupted all the time, especially since we work from home, we get interrupted by family and friends. We don’t have the gatekeepers that a lot of offices have. And we allow it to happen.
We’re getting pinged, we’re getting calls, we’re getting alerts, we’re, we’re getting people knocking on our door, we’re getting, you know, people popping in for a cup of tea, whatever it is, but it’s like, have a look at what is happening with how you’re getting interrupted, because you could be losing a lot of time that way.
Don: Yeah, absolutely. We cannot stress boundaries are really, really important when it comes to protecting the time that you spend on your business, because we give it away. We give that time away. We, we, we’re probably a little bit better at holding space for our clients work, but the minute we actually carve out some time for our own work, and let’s say we get an interruption during that time.
We’re a little less likely to hold space for ourselves because it’s oh, it’s I can come back to that. I’ll do it later. Oh, that’s okay. All right, come in for a cup of tea, the neighbor might interrupt you, something else will happen. And before you know it, you’ve given that time away, or A client might, might need something and you’ve carved out time for your business and they’ll go, I need it, I need it, I need it.
And you’re like, okay, I’ll put that first because in your mind, you’re thinking that’s where the money’s coming from. But unless you’re working on your business and improving your business and setting yourself up as an authority and setting yourself up as a leader in the industry for people to actually want to come and spend their hard earned money with, then it’s also about money as well.
Kris: Yeah, future money is not coming.
Don: Future money, right? Yeah.
Kris: Yeah, I think also we feel a bit guilty, don’t we, about spending time on our own thing rather than our client work. And, you know, they’re wanting their thing and, oh gosh, I’ve got to get it done. And it’s like it feels indulgent almost, but it’s not.
Don: It’s not. It’s essential. Yeah. Okay, question number seven. Do you do the copywriting as well or just the designs? It’s a blurry line for a lot of designers who love writing. There are a lot of us out there who actually really enjoy the craft of writing.
And so we fall into it. But we just want to say, this comes up a bit, and Kris and I have the same response all the time. Writing is a different skill set and a different service and needs to be charged for separately. So if your client is needing you to do some writing, then definitely do it. If you’re, if you’re good at it, it, you ask the question in your briefing process, especially if you love doing it and then make sure that you charge for it.
It’s additional to design. It’s not, it’s not just in the mix. So a lot of designers out there love it. I know Kris loves it. Kris loves writing and, and is actually really good at it and, and can, see it and there’s all the little things that you can put, pick up and pull out and, and make changes that are actually really impactful and empowering for the client. But that intel is really valuable. Needs to be paid for. So just be mindful of that.
Kris: You’ve got to quote on it. So it was always included as part of, you know, if we were doing any kind of brochures, collateral, websites, and we’d have that conversation. Back to that briefing question, we’d be asking a question like that.
Who will be supplying the copy and will it be of a professional high ready to go edited standard or will it need editing, you know, you’re asking those questions once again, that inform how you’re going to quote, because do I need, am I going to get this beautiful copy and it’s just like, ready, set, go? Or am I going to have a big hot mess that I’m going to have to decipher and figure that out.
And once again, if you do get terrible copy and you haven’t quoted on it, it’s never too late. You can always say, okay, you know, this wasn’t part of the brief It’s not part of the scope of works. We really do need to fix this copy in order to maximize the potential of this design. Otherwise it’s going to let the whole project down.
Don: Especially for websites and things like that, because you’re not going to have a conversional website if the copy is just poorly written. I had the luxury of working with in house copywriters, so it was fantastic and was always quoted in. It was a no brainer. It was a non negotiable. The copywriter was quoted in the project.
It’s part of the concept, it’s part of the quote. So I think it’s really, really important if you want to do it, it’s a no brainer. Definitely, absolutely something you can offer, but definitely needs to be on the table as a separate service. And it needs to be asked in that briefing process.
Kris: But if you’re not confident with copywriting, and you think, this is my worst nightmare, why are Kris and Don talking about everybody being good copywriters and wanting to do this, because this is like the furthest thing from my world of like wanting to do this. You can outsource this. You can team up with a great copywriter. There’s wonderful copywriters out there and so you need to experiment and trial some and work with some on some projects and yeah, make them a part of your team.
Don: Yeah, I’ve worked with some incredible copywriters. We’ve done copywriting ourselves as well. I love it as well. It’s, it, it just, it depends if you love it. But I think the key point here is it is not expected. It is not expected that a designer is the copywriter. So, maybe that’s the key takeaway for today, and if you do enjoy it, then definitely charge for it, make sure it’s separate, and if you don’t enjoy it, get someone in, get them on board, and work with some really amazing humans out there who love writing copy, and your work will be elevated for it. So, hopefully that answers that one, lovely.
Kris: Okay, another question. I’ve presented a brand and the client has given me feedback from their friends and family, and it’s so stupid, I want to cry. How do I handle this?
Don: I’m sorry, I laughed. I’m sorry. I laughed. I just went straight to some of the most ridiculous feedback that I’ve ever been given and I’ve had that same feeling of wanting to cry. Because it’s like are you serious? So I’m sorry. I laughed I just relate so wholeheartedly to this question.
Kris: Yeah, so a big part of this problem is going to disappear if you have a really good system for presenting your work. And it actually goes right back to the briefing process. If you’ve got a really strong briefing process, like we, we mentioned before that in that initial phone brief or when you’re on Zoom or, you know, meeting in person, it’s a pretty quick brief, but then we, we actually go into the deep dive brief once they have paid for their deposit and the product is underway.
So you’ve got this incredible brief and then you’re answering the brief and then what you’re going to do when you present the work is you’re going to speak to the brief and you’re going to rationalize every point as to why this incredible solution that you’ve created answers the brief and you’re going to give that to the client as documentation. That’s going to shut up all the friends and family because it takes it away from the subjective to the objective. It’s like there’s an actual reason for everything here. There’s a reason for being, it’s not just like, Ooh, we just wanted to do green because we like green, you know, it’s like, there is a sort of solid reason behind it. It will increase your credibility so much. We cannot tell you how much Having a solid presentation system, a selling system essentially for selling your concepts is crucial.
And having a proven system, like we do, we have a proven system because we have used it for countless brands and have gotten incredible feedback. It’s essential. We have it in the Academy. It’s part of our resources. It’s one of our modules and it’s a game changer. It’s when you have clients who, you know, tears well up in their eyes because it’s like, how did you see me?
How did you know, how did you put me on a page in like visual form like that, my business and what we stand for. And it’s a beautiful thing. But yeah, never just send through images presentation images. Without context.
Don: Context, leaving a little bit of yourself behind with the presentation. And I want to circle back to Kris mentioning, it’s all about eliminating that subjectivity and ensuring that your audience is objective and have a conversation.
I would always have a conversation with my clients and I’d say, so who are you going to share this with? Who are the first people that you’re going to share this with? And they would say, I can’t wait to say, and it might even have even come up organically. I can’t wait to go home and show my family this.
I can’t wait to go home and show my partner this. I can’t wait to go home and show XYZ. That’s your opportunity to say, I’m so excited for you to share it. Make sure that you are receiving objective responses. Often people find that they look at something creative and they have a subjective response to it because that’s human nature.
But just be mindful that when you share work like this, or when you share an idea like this, it’s really important for you to actually explain the rationale before you reveal it, because If you don’t, they’ll just have their own ideas about it, and then they’ll just tell you their ideas, and they can shatter it.
It’s like when people name a baby. Don’t tell people the name of the baby until the baby arrives, because they cannot give you their opinion. Ha ha ha! Once the baby has arrived, and you could have the most crazy name, and they just have to go, Oh, how beautiful! Whereas if you start banding around names prior, they’ll give you their opinion.
Oh, I knew somebody like that and I didn’t like them and they had bad energy and I didn’t like this person and don’t name your child that and don’t do it. They’ll be so opinionated and so subjective. So just make sure you provide the background, share the branding, and then the responses should be accurate. They should have an objective response.
Kris: Yeah, and if these comments do come in, have the conversation. So this is different to the brief, this kind of feedback. It’s not in alignment with what we discussed. Are you thinking of going in a different direction now? You know, and do we need to re look at the brief and re look at the solution?
So, because, you know, it’s like a family member might see something and maybe it’s a certain shade of blue and they worked for a business that had that blue for years and they have terrible feelings about that business, but it’s got nothing to do with this business and it’s not going to have any impact on the success of this brand whatsoever, but it’s totally subjective.
So these sorts of things need to be addressed and you need to be brave and you need to stand up for your work as well. I think a lot of designers, especially if you’re just an emerging designer, you aren’t as confident to stand by your work. And you don’t have to be like, put your foot down and go, no, I’m not changing it and be like stubborn about it.
But it’s like this beautiful conversation that you can have and you can stand in your power and you can stand in your confidence and reassure them. This is a great solution. This is absolutely answering the brief it’s going to take your place as it’s going to work.
Don: That’s it. That’s it.
Kris: So these are the sorts of questions that we cover in the Academy as well. We obviously go a lot deeper in the Academy. Um, we have 36 group coaching Q and A style sessions every year. And all our Academy members can come in and get their questions answered. And the beauty of our Q and A coaching sessions is you never have to wait too long to get your questions answered, because we have them so often.
Don: Yes, It’s outrageous. 36 times a year. We run the academy three times a year. So that’s 12 weeks every time. So there’s 36 opportunities. over the year to get your questions answered and like we were saying some questions are really multi layered and when you have the tools inside the academy we can speak really directly to what solutions would help for your problem.
We say go to that tool and go to that tool and there’s this resource and make sure you dive deep into that training because you have access to that at that point. So, yeah.
Kris: You never need be alone when you’re a part of the Academy, that’s for sure. And then even in between the group sessions you could always ask your question in the community as well, because we’ve got all these amazing, very wise designers in the community who are incredible and answer questions as well.
So, it’s a sort of support I would have loved as I was growing my design business, even though I had a business partner, even though I had a team, it’s like, you still need that external perspective and bounce something off somebody, you know, like you get too close to it, I guess. And you can’t see the forest for the trees. And it’s like, ah, yeah. That’s it. That’s it. I get it now.
Don: It’s that objectivity that we are seeking .So yeah. We would love you to join us and doors are open right now. At the time of release, our doors are open. So come on in, join us. We’d love to help you. We’d love to go deeper with your questions.
Kris: Yes. Alright everybody. next time, hope you have a beautiful week. Be brave!
Don: Be brave.
Kris: Bye!
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